Racism in football, an alternative view

So, the racism in football row will not go away. Luis Suarez received an eight match ban and a £40,000 fine after being found guilty of racially abusing Patrice Evra, while John Terry is due to face criminal charges for his own alleged racist offence against Anton Ferdinand.
Despite the best efforts of campaigns like 'Kick It Out' and 'Show Racism The Red Card' it appears racism is still alive and well in our sport, and indeed our society. In fact I would go as far as to say it has never really gone away. The fact that fans no longer throw bananas and direct monkey chants at black players, in this country at least, does not mean the problem has disappeared, and it would naive to think it has.
I would go as far as to say that racism is actually a more serious issue now than it was in the 1980's. Our country has become much more multi-cultural and this has led to more racial tension in society. I also believe the 'Kick It Out' campaign has in fact made things worse. How? By constantly throwing out the same names with the same cliches whenever racism is mentioned. You know the ones, Viv Anderson, John Barnes, Ian Wright, Stan Collymore etc. all saying how progress has been made but there is still more work to do. Indeed. But what do they all have in common?? Yes, they are all black. The message, therefore, is that victims of racism are only black. The irony, of course, is that in itself is racist.
I have witnessed many incidents of white players receiving racist insults from black and Asian players in local grass roots football. But what generally happens is that it is laughed off, even by the officials. Yet as soon as a white player says anything remotely racist to a black or Asian player they face a lifetime ban. It is incidents like this that simply breed more racism.
Now I am all for equality, but things are not equal. Yes, I understand that black players had a difficult time in the dark days (excuse the pun) of the 1970's and 80's, but we do not need to over-compensate for that now. We need to treat all cases of prejudice equally, be they against blacks, whites, women or men. But that does not seem to be happening.
Of course the current high-profile cases have been offences committed by white players against black players, which again proves the point. I look forward to seeing the reaction to the first major racism case against a black player. I wonder what the 'Kick It Out' mob will make of that? I wonder who they will interview??
Racism is a two-way street and effects everyone, whatever your colour or creed, and we must never forget that. So, while Suarez and Terry are rightly being brought to task, many other incidents continue to go unpunished. While this continues to happen we will never see an end to a problem that has existed long before football. And that is a real shame.